Project start: 2005

About the Company:
In mid-2005, A1 Group acquired more than 97% of PivoIndustry Primorya (PIP) from Wimm-Bill-Dann and Sun Interbrew. PIP’s capacity was just 700,000 decaliters. The brewer produced cheap local brands and the pan-Russian Zhigulevskoye brand. In early 2005, PIP was on the verge of bankruptcy and production had stopped.

Investment Idea of the Project:
Creation of an industry leader in the Far East of Russia market.

Role of the Investor:
Crisis measures were taken: the financial situation was stabilized, new management was recruited, production was launched, and the business was restructured. International Finance Corporation (IFC) became our partner in this project and provided a loan of Euro 7,5 million for the plant’s long-term development and invested another US$ 5,3 million into the share capital. At the moment the plant is being reconstructed, this will lead to increase of capacity, which will reach 1.8 million hectoliters per annum.